Riverstone Advisory — APAC Market Entry for European Industrial Tech

From European tech to first APAC revenue — in twelve months.

Riverstone is the market-entry partner European industrial-technology CEOs trust to take their product into Australia, New Zealand and Southeast Asia. No subsidiary required. No distributor lock-in. No year burned figuring out the playbook.

One outcome. Three ways to buy it.

Most APAC consultants sell decks. Decks do not pay payroll in Marseille or Düsseldorf. We sell signed customers, manufacturing partnerships and revenue contracts on the ground.

01We start with the customer, not the country.Who buys this in APAC, at what price, through which channel — answered before anyone signs a distributor agreement.
02We open doors that take outsiders years.Direct relationships with OEMs, government bodies and channel partners across AU, NZ, Indonesia and beyond.
03We operate, not just advise.Negotiations, regulatory, hiring, first deals — done as if we were your APAC office, because for the duration of the engagement we are.
04We earn our upside on outcomes.Success fees and equity options aligned to revenue you actually book — not to slides delivered.

Built for European industrial-tech at the €20M–€200M revenue band — too big to outsource APAC to a distributor, too lean to set up a regional subsidiary on day one.

If that is you, we move faster, cheaper and with more accountability than the alternatives.

Three retainers. One outcome.

Pick the depth that fits where you are. Each tier is a clean SKU with a fixed scope so your CFO can budget it and your board can approve it without a six-week debate.

Tier I

Market Diagnostic

6 to 8 weeks · fixed fee

APAC-by-country TAM & competitive map
Regulatory, certification & standards review
Shortlisted partner / distributor candidates
Named pilot customers with intro path
Go-to-market plan with budget & milestones

Fixed scope, fixed feePricing on request

Beachhead Retainer

12-month minimum · monthly retainer

De facto APAC office under your brand
BD, partner negotiations & deal closing
Regulatory and compliance navigation
First three to five paying customers
Quarterly board reporting in your format

Monthly retainer+ optional success fees

Tier III

Country Manager as a Service

Multi-year · cash + upside

We run your APAC P&L end-to-end
Local hires, leases, manufacturing partners
Long-term channel and customer programmes
Aligned via warrants and revenue share
Clean handover to in-house GM at year three

Cash + equity upsideStructured to outcomes

What this looks like in practice.

Three current and recent engagements where Riverstone owned the APAC outcome — not just the advice.

Energy storage · APAC sales lead

Ampd Energy

Riverstone assists with APAC sales for Ampd Energy’s battery energy storage systems for construction. We identified and onboarded distributors across most regional markets, hired and trained their local sales-engineering teams, and personally worked the coal face — site visits, tender meetings and project negotiations — to convert pipelines into closed business. The result is an operational APAC channel built from zero, trained local teams that carry the category forward, and a track record of consistent quota over-attainment.

Outcome: Distributor channel live across most APAC markets · trained sales teams in market · sustained quota over-attainment.

Pumping technology · Germany → AU/NZ/ID

Düchting Pumpen

Director, APAC for Düchting Pumpen — the German specialist in slurry, hard-rock mining and process pumps. Closed deals across Australia, New Zealand and Indonesia by combining technical credibility with deep mining-customer networks built over two decades.

Outcome: Multi-jurisdiction revenue from a previously under-penetrated APAC region.

Hydrogen · APAC market development

EODev / TMCA GEH2

Building the APAC commercial market for EODev’s GEH2 stationary hydrogen fuel-cell generators, now assembled locally by Toyota Australia. Riverstone has arranged the bulk of the current customer deals on the ground and continues to open opportunities across the region — bridging European technology with APAC end-users in mining, infrastructure and utility operators.

Outcome: Customer deals booked across multiple sectors; growing pipeline beyond Australia.

Five sectors we know cold.

We are deliberately vertical. APAC market entry rewards depth — we do not take engagements outside our zone of compounding expertise.

H₂

Hydrogen & Fuel Cells

Stationary generation, mobility, refuelling infrastructure. Active APAC market development for the EODev GEH2 fuel-cell generator platform.

⚡

Energy Storage

Battery systems for construction, mining and grid edge. Live operational experience with Ampd Energy, Rolls Royce and others across the APAC region.

⛏

Mining Cleantech

Decarbonising heavy industry — pumps, electrification, water treatment. Deep customer relationships from major players in APAC.

💧

Water & Process Tech

Slurry handling, wastewater, industrial process pumping. Direct sell-through experience with German engineering specialists.

🏗

Construction Tech

Equipment electrification, on-site clean power, site digitisation — where European engineering precision meets APAC build-out scale.

Adjacent Industrial

Selectively engaged where the buyer overlap with the above sectors is high — automotive supply, port and rail tech, defence-adjacent industrial.

A four-step path to first APAC revenue.

No bespoke methodology theatre. The same four-step process every engagement, adapted to your sector and stage.

Diagnose

30-minute discovery call, then a fixed-fee Tier-1 Market Diagnostic. You leave with a costed APAC entry plan inside two months.

Position

We adapt your offer, pricing and channel architecture to APAC reality — not a copy-paste of your European model.

Operate

Riverstone becomes your APAC office on retainer — building partner relationships, closing first customers, owning regulatory.

Hand over

Once revenue and process are stable, we stand up your in-house GM and step back to advisory or exit cleanly.

Two decades of putting industrial tech into APAC.

Principal

Tristan Yuswak

Riverstone Advisory · Sydney

Renewable energy, pumping, automotive and resources operator. APAC sales lead for Ampd Energy. Director, APAC at Düchting Pumpen. Hydrogen market development for the EODev / TMCA GEH2 platform.

LinkedIn Get in touch

Riverstone is built on a simple bet: the European industrial firms that win in Asia over the next decade will not be the ones with the largest delegations or the best decks — they will be the ones who picked an operator with skin in the game.

Tristan has spent twenty years inside Toyota, ATCO, Düchting Pumpen, Ampd Energy, UON and a string of resource and renewables operators across Australia, New Zealand, Indonesia, the Philippines, Vietnam, Thailand, Singapore, Hong Kong, Malaysia and Papua New Guinea. He has carried a quota, sat on boards, walked mining and construction sites, negotiated with OEMs in Hong Kong and across Europe, and stood next to French and German engineering teams as they shipped first units into APAC customers. Riverstone packages that experience into a clean, repeatable engagement model.

If your product belongs in this region and you want a partner who treats your APAC P&L the way you treat it — start with a call.

Ampd EnergyAPAC sales lead · channel built · sustained over-attainment

Düchting PumpenDirector, APAC · deals across AU, NZ, Indonesia

EODev / TMCA GEH2APAC market development · hydrogen fuel-cell generators

NetworksMining majors · Tier-1 builders · OEMs · trade bodies

From European tech to first APAC revenue — in twelve months.